Day 01, Monday 21 December 2026: UNLEARN. Ten modules on theory, psychology, attention, curiosity, storytelling, strategy and communication. The aim is to reset the assumptions your work currently rests on, so you stop making what you have always made.
The Creative Gap, Tuesday 22 December 2026. Five linked investigations. You observe real behaviour, analyse three pieces of content, make two original pieces and defend your decisions. The reasoning matters more than the polish of the file. This is where most of the work happens, and it is why there is a day between the two teaching days.
Day 02, Wednesday 23 December 2026: BREAK IT. The 45-minute timed brief is set live during the Day 02 session on Wednesday. Then a live critique of your two Creative Gap pieces, scored on eight criteria. The facilitator states the evidence for each score, and you leave with one decision to change.
All sessions are live and online, in WAT (UTC+1). Monday and Wednesday run in a live online room; the link is on Luma and appears in your Studio once you are accepted. We email exact start times before Day 01. Tuesday is not a class: you work on the Creative Gap in your own time.