Skip to content
PrimeSuite

How it works

UNLEARN. Leave. Break it.

Two intensive teaching days, separated by a Creative Gap. The point is a different way of seeing and making.

This cohort runs 21–23 December 2026. Day 01 is Monday 21 December 2026. The Creative Gap is Tuesday 22 December 2026. Day 02 is Wednesday 23 December 2026.

  1. A student looking closely at a wall of prints.

    Day 01

    UNLEARN

    Theory, psychology, attention, curiosity, storytelling, strategy, and communication. The day resets the assumptions the work is built on.

  2. Two creators sketching a storyboard and reviewing footage.

    Between

    Creative Gap

    Five linked investigations. Observe real behaviour, take three pieces of content apart, then make two original works from that evidence and defend the decisions. The standard is the reasoning, not the finish of the file.

  3. A small team listening to feedback beside a blank screen.

    Day 02

    BREAK IT

    A live critique of the two Creative Gap pieces, scored on Hook, Message, Psychology, Story, Visuals, Brand, Commercial, and CTA. The facilitator states the evidence. You leave with one decision to change.

Understanding, not manipulation. Psychology is taught so you can see how people decide — curiosity, gaps, contrast, identity, proof — not so you can trick them.

The cohort works together in a shared room: submissions, peer review, and guidance from the facilitator.